Clarity money wants you to check your bank statements without falling asleep.

overview
Clarity Money frames and contextualizes mountains of user’s bank activity into beautiful and concise data vis to deliver valuable insight and actionables. During a time when budgeting apps were self-driving and lacked flexibility to low-income users, we delivered a smart budget feature to add to their set of financial tools.
Team
2 Product designers
1 Product manager
2 Engineers
Role
Lead product designer

All your finances in one place. Plot twist, you actually understand it.

All your finances in one place. Plot twist, you actually understand it.

Welcome banner and overview

MOnthly spend

Payday

Budget

Credit score

Merchant Spend

Savings

Category spend

Transactions

Subscription

Recurring

100 Qualitative & quantitative surveys

Common cents

research partnership

2 versions

of mvp gathering spending research data

100 Qualitative & quantitative surveys

Common cents

research partnership

2 versions

of mvp gathering spending research data

No more lonely budgeting experiences.

a budget app that will do their homework and work alongside you.

hurdle

over a third of clarity’s users are spending more than they earn, and monthly budgets are catalysts to a user giving up after “failing” within the month.

easily Course correct with a weekly budget

Setting up the budget

Framing spending habits to Help guide them in set up

Empowering users to define their own idea of progress by providing 2 important pieces of information to start their budget
Creating an “everything else” amount to allow the category allocation to be flexible to their priorities rather than a strict guideline
Explorations

Iterations for creating a long term plan

An iteration of showing a use how they're overspending, but how they can meet in the middle with their incomeAn iteration of showing a use how they're overspending, but how they can meet in the middle with their incomeAn iteration of showing a use how they're overspending, but how they can meet in the middle with their income
Explorations

Iterations for arriving at the “big number”

An iteration on showing a user how to get to a weekly budget number An iteration on showing a user how to get to a weekly budget number An iteration on showing a user how to get to a weekly budget number
During the budget

Invite to dig deeper

Maintaining the budget

Stop failing, start improving

20

Internal usability studies

40

ASync usability studies

1 month

Beta Release

App of the Day, & banner feature in Finance

50,000+ budgets created in week 1

4.5+ rating in App Store

App of the Day, & banner feature in Finance

50,000+ budgets created in week 1

4.5+ rating in App Store

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