First republic bank is the foundation for small businesses to build their vision
overview
First Republic Bank (FRB) has consumer facing and corporate (business) facing financial services. The corporate side of First Republic, while bearing large tech and design debt, was ready to offer their small business clients a faster transfer solution. Along with a Zelle for business feature, we also leveraged the opportunity to integrate and expand upon the existing design system and uplift the corporate app to become consistent, efficient, and delightful.
Role
Lead product designer
Team
6 Product designers 1 Product manager 1 Agency product manager FE + BE engineer team UI kit engineer team
Stakeholders
5 product owners 1 head of design 1 director of design
FRB wants to help sMB* to scale (ikr?)
* Smb : Small businesses
SMB clients are ready to scale, but FRB's disjointed app & web experience is slowing them down.
* Smb is Small businesses
SMB clients are ready to scale, but FRB's disjointed app & web experience is slowing them down.
SMB clients are ready to scale, but FRB's disjointed app & web experience is slowing them down.
Step 1
finding the ideal experience for smb, while keeping tech debt in mind
Defining current landscape
auditing the competition
Delight that scales
Proven money movement template ready to reuse
Wires
Zelle
SMB-focused experience
Zelle on Competitor
Zelle on FRB
Front end specs for easy hand-off to developers and designers
Step 2
Fix large gaps in the onboarding process caused by API and legacy platform issues.
Easy overview of steps
Provide context handing off to mobile
Consistent and evergreen steps to reduce confusion as users swap between platforms
Improving on recipient management
Across all competitors, recipient management is never handled well for Zelle.
Exploring & validating the consolidated card that a user would view upon selecting a recipient
3
Versions prototyped and test-ready
6
internal usability test sessions
2 hrs
Tricking teammates into getting user tested
3
Versions prototyped and test-ready
6
internal usability test sessions
2 hrs
Tricking teammates into getting user tested
User selects recipient, wanting to send payment.
User selects recipient, wanting to manage recipients.
User adds a recipient in order to send payment.
Creating proactive and timely messaging
Transfer amount limits are based on an overlappingmesh of factors
Before send
While entering amount
During Scheduling
Process
Literally 20+ meetings
3 rounds of iteration
10+ hours telling the story of Restaurant owner Leslie Li and General contractor Jamie Frost
